Our logo
A little M, written by hand
Our name in a soft pink script, with an M that looks the way a name looks on a birth card — written in one breath. If you are sharing Meşgalem in a story, a blog or a gift guide, everything you need is here.
The marks
Three versions of the same hand. Use the full logo where there is room, the wordmark in narrow spaces, and the M on its own for avatars and tiny corners.
Full logo
Wordmark with “since 2018”. Print, packaging, wide headers.
Wordmark
Just the name. Site header, e-mail signatures, narrow layouts.
The M
On its own for profile pictures, favicons and small labels.
Downloads
SVG for anything that scales, PNG when you just need to drop it in. Transparent backgrounds throughout.
On screen, at small sizes
The script is drawn with hairline strokes. Below about 60 px on a light background it fades, so the site header does two things: it uses the deep pink instead of the light one, and a slightly bolder tracing of the same hand. If you need the logo small on a website or in an app, take the “bold” files below and the deep pink — or set it on charcoal in white.
Our colours
Soft, warm and quiet — a nursery at dusk rather than a shop window. The light pink is for the mark and gentle surfaces; the deep pink does the work on buttons and links; words are always set in ink.
Brand pink
The logo, badges, soft highlights
#FFADAD
Deep pink
Buttons, prices, links — and the logo when it is small
#C95F58
Ink
Headlines and body text
#2F2A28
Cream
Page background
#FBF8F3
Oat
Section bands, cards
#F3ECE2
Sage
A second, calmer accent
#9FB39A
A few gentle asks
- Give the logo room to breathe — clear space of at least the height of the M on every side.
- Keep the colours we made: brand pink, ink or white. Please don’t recolour, add outlines, shadows or gradients.
- Don’t stretch, tilt or rewrite it, and don’t set it on busy photos where the thin strokes disappear.
- The name is written Meşgalem — capital M, with the ş. Only web addresses and code use “mesgalem”.
- Meşgalem is a registered trademark (Turkish Patent and Trademark Office, No. 2019 78247, classes 20 and 40). Use it freely when you talk about us; please don’t use it to name another product or service.
Writing about us? Here is the press kit
Everything a journalist, blogger or podcast host needs on one page: a short description you can paste, the facts, the founders, the marks above and a person who answers.
In one line
Meşgalem — name-personalised keepsakes for mothers and babies, made to order in İstanbul since 2018.
In one paragraph
Meşgalem makes name-personalised keepsakes for mothers and babies — plush bunnies, cloud cushions, baby bodysuits and shoes, söz and nişan ribbons — each piece made to order in its İstanbul workshop with the child’s name. Founded in 2018 by Merve Çokal Doğan and Abdullah Doğan, the brand also publishes Inspiration, a Turkish and English blog about the small crafts and customs of a family’s first years. mesgalem.com.tr
The facts
- Founded 2018, İstanbul (Sancaktepe workshop)
- Legal entity: Meşgalem Hediye Sanayi Anonim Şirketi
- Registered trademark: Türk Patent ve Marka Kurumu, No. 2019 78247 (classes 20, 40)
- Founders: Merve Çokal Doğan & Abdullah Doğan
- 13 keepsakes in the collection, all made to order
- 25 stories published on Inspiration, in Turkish and English
- Instagram @mesgalem_tr · YouTube @mesgalem
The founders
Portraits are free to use with a credit to Meşgalem; the profile pages carry the bios.
Who answers
For interviews, product samples for a shoot, or anything missing here, write to us — we reply personally, usually the same day.
info@mesgalem.com.tr+90 534 313 3369
Please: write the name as “Meşgalem” (capital M, ş), never in all caps, and link to mesgalem.com.tr. Product photos on this site may be used to illustrate a story about Meşgalem.